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No More Copycats: Brand Protection in the Digital Space

Expanding your business can be challenging, especially online. Your brand is perhaps your most valuable asset - yet, it is highly vulnerable to brand abuse. With trade marks copycats, product counterfeits, and even social media interpersonations on the rise, companies looking to invest in e-commerce and explore online marketplaces need to be alert. Brand abuse can easily create negative customer experiences - and eat into your business' profits.

In this course, you will learn to identify brand abuse, develop a holistic brand protection strategy aligned with your business goals, and implement action plans effectively to maximise returns. 

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Programme Information
No More Copycats: Brand Protection in the Digital Space
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  • 16 CPD Hours (Claimable for Practising Management Consultant under Singapore Business Advisors and Consultants Council)

Learning Objectives

Identify brand abuse activities that cause revenue loss and/or damage to your brand
Strategise brand protection initiatives
Implement holistic and proactive brand protection strategies that prevent and mitigate brand abuse activities effectively
Evaluate key considerations for external brand protection services and internal brand protection strategies

Who Should Attend

Managing Directors or General Manager of SMEs
Founders, Entrepreneurs
Head of Marketing
In-house IP Managers who manage corporate trade marks and other brand assets
In-house Counsels who deal with brand related issues
IT Personnel who deal with domain management and/or scams such as phishing
IP Strategists / IP Consultants
  • Programme Detail
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25 Aug
2022
-
01 Sep
2022
No More Copycats: Brand Protection in the Digital Space
09:00 am - 01:00 pm
IPOS INTERNATIONAL
Mr Morgan Cao
Senior Assistant Director, International Engagement, IPOS; Senior Assistant Director, Global Engagement, IPOS International; Faculty, IP Academy, IPOS International

Morgan is Senior Assistant Director of Global Engagement at IPOS International. He brings his experience in transnational business expansion to his current role in helping enterprises and research institutes succeed through IP strategy, management and commercialisation.

Prior to joining IPOS International, Morgan led a regional IP solution sales team at Thomson Reuters / Clarivate Analytics, supporting clients throughout their innovation journey from discovery to commercialisation. During his professional career in China, Morgan practised law at a leading law firm and IP firm in Guangdong.

Morgan holds a Master of Laws from the Sun Yat-Sen University, a Bachelor of Pharmaceutical Science from the Xinjiang Medical University, and has obtained the China National Legal Profession Qualification. He was also awarded the IP Management certification by the WIPO Academy and WSQ Advanced Certificate in Learning and Performance (WSQ ACLP).

Course Fee
  • $481.50 (incl. GST) – SBF Members

    $588.50 (incl. GST) – Non-SBF Members       

  • Price is inclusive of GST

Singapore Business Advisors and Consultants Council (SBACC)- Continuing Professional Development

Practising Management Consultant (PMC) under Singapore Business Advisors and Consultants Council (SBACC) will be entitled to 2 x Continuing Professional Development (CPD) hours for this course. A total of 16 CPD hours is awarded for this course. For more information, please call SBACC at 6958 9000 or WhatsApp 9299 5304. Alternatively, you can also email them at [email protected]

No More Copycats: Brand Protection in the Digital Space

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