Expanding your business can be challenging, especially online. Your brand is perhaps your most valuable asset - yet, it is highly vulnerable to brand abuse. With trade marks copycats, product counterfeits, and even social media interpersonations on the rise, companies looking to invest in e-commerce and explore online marketplaces need to be alert. Brand abuse can easily create negative customer experiences - and eat into your business' profits.
In this course, you will learn to identify brand abuse, develop a holistic brand protection strategy aligned with your business goals, and implement action plans effectively to maximise returns.
Morgan is Senior Assistant Director of Global Engagement at IPOS International. He brings his experience in transnational business expansion to his current role in helping enterprises and research institutes succeed through IP strategy, management and commercialisation.
Prior to joining IPOS International, Morgan led a regional IP solution sales team at Thomson Reuters / Clarivate Analytics, supporting clients throughout their innovation journey from discovery to commercialisation. During his professional career in China, Morgan practised law at a leading law firm and IP firm in Guangdong.
Morgan holds a Master of Laws from the Sun Yat-Sen University, a Bachelor of Pharmaceutical Science from the Xinjiang Medical University, and has obtained the China National Legal Profession Qualification. He was also awarded the IP Management certification by the WIPO Academy and WSQ Advanced Certificate in Learning and Performance (WSQ ACLP).
$486.00 (incl. GST) – SBF Members
$594.00 (incl. GST) – Non-SBF Members
Price is inclusive of GST
Practising Management Consultant (PMC) under Singapore Business Advisors and Consultants Council (SBACC) will be entitled to 2 x Continuing Professional Development (CPD) hours for this course. A total of 16 CPD hours is awarded for this course. For more information, please call SBACC at 6958 9000 or WhatsApp 9299 5304. Alternatively, you can also email them at [email protected].