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Safeguarding Your Brand Overseas

Facing challenges with your brand when expanding overseas? Brand impersonation and misuse, such as counterfeits, replicas, and copyright and trade mark abuse, have become more prevalent in today’s borderless digital era.

Brands are often abused because abusers can benefit financially from it. While businesses look to solve specific instances of brand abuse, they also require a holistic brand protection and management strategy.

Pick up essential knowledge and skills to create and put into practice your brand protection strategy, to mitigate brand abuse and maximise the value your brand contributes to your business.

In particular, this programme will spotlight how you can safeguard your brand when doing business in China.

Partner Organisation
Programme Information
Safeguarding Your Brand Overseas
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View Course Fee
  • 16 CPD Hours (Claimable for Practising Management Consultant under Singapore Business Advisors and Consultants Council)
  • Due to unforeseen circumstances, please be informed that the session on 6-7 December is now being postponed.

Learning Objectives

Understand the impact of brand abuse on brand owners
Discuss the 9 types of brand abuse
Explain why brands are abused
Explain the benefits of the proactive approach over reactive approach in brand protection
Interpret the framework and objective of a brand protection strategy
Put up a strong proposal when creating a trade mark for the China market
Develop a holistic brand protection strategy for your company, in the context of doing business in China
Explain why and how to set up a trade mark watch and/or domain watch
Identify various tiers of domain names aligned with brand protection
Interpret the benefits of trade mark clearinghouse
Locate the routes to file complaints dealing with counterfeit listings, social media profiles and hijacked keywords in China
Propose internal training for your company employees against vishing and phishing
Propose external campaigns for the public to stay away from the scams on your brands
Set out the considerations when adopting external brand protection services
Interpret how to review and appraise a brand protection strategy

Who Should Attend

Managing Directors or General Manager of SMEs
Founders, Entrepreneurs
Heads of Marketing
In-house IP Managers who manage corporate trade marks and other brand assets
In-house Counsels who deal with brand related issues
IT Personnel who deal with domain management and/or scams such as phishing
IP Strategists / IP Consultants
  • Programme Schedule
  • Speaker / Trainer
  • Course Fee
  • Contact

Due to the current COVID-19 situation, all courses will be conducted via online streaming. We will be providing participants with the relevant materials prior to the course. When the COVID-19 situation improves in the near future and this course is able to be conducted face-to-face, we will update course registrants accordingly.

TBC
Safeguarding Your Brand Overseas
TBC
Online Live Stream
IPOS INTERNATIONAL
Mr Morgan Cao
Senior Assistant Director, Global Engagement; Senior Assistant Director, China Representative Office, IPOS

Morgan is Senior Assistant Director of Global Engagement at IPOS International. He brings his experience in transnational business expansion to his current role in helping enterprises and research institutes succeed through IP strategy, management and commercialisation.

Prior to joining IPOS International, Morgan led a regional IP solution sales team at Thomson Reuters / Clarivate Analytics, supporting clients throughout their innovation journey from discovery to commercialisation. During his professional career in China, Morgan practised law at Guangdong Everwin Law Office and at leading IP firm Guangdong Yogo Patent and Trademark Agency.

Morgan holds a Master of Law from Sun Yat-Sen University and has obtained the China National Legal Profession Qualification.

Course Fee
  • S$481.50 per pax
  • Price is inclusive of GST
Singapore Business Advisors and Consultants Council (SBACC)- Continuing Professional Development

Practising Management Consultant (PMC) under Singapore Business Advisors and Consultants Council (SBACC) will be entitled to 2 x Continuing Professional Development (CPD) hours for this course. A total of 16 CPD hours is awarded for this course. For more information, please call SBACC at 6958 9000 or WhatsApp 9299 5304. Alternatively, you can also email them at [email protected]

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