Articles Archive - IPOS International

Managing Intangible Assets | Global Trends & Tech

Enhance Evolving Tech-Business With An Enduring Brand

If you are running a tech business, which intangible asset is the most important, your technology, brand, data, or network of business relationships? In the first instance, one might immediately perceive the technology to be of greatest importance, since it is the most basic aspect which the business is built upon.

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Managing Intangible Assets | Global Trends & Tech | Insider Perspective

Reimagine Your Business with IP

Adapt. Transform. Innovate. Digitalise. SMEs must __________ to be competitive in our new economy. Fill in the blank with any of the words above and you get a headline that is too often seen in the news.

Managing Intangible Assets | Insider Perspective

IP Management Strategies for Water Startups: A Webinar

Hear from our IP Strategist Fu Zhikang on how water startups can leverage their intangible assets (IA) and intellectual property (IP) to succeed in collaboration and licensing negotiations, and drive business growth and expansion.

Global Trends & Tech | Insider Perspective

From Pulling Data To Pushing Borders

Understanding data well opens new business opportunities. IP Strategist Alrik Tan illustrates how companies like WeChat and Nintendo uses data to push boundaries and grow new markets.

Global Trends & Tech

Intellectual Property Rights And The Virtual World

How does IP work in the virtual world? IP Strategist Mark Cheng talks about the use of IP in virtual reality (VR) and the potential opportunities and pitfalls.

Managing Intangible Assets

Unleash Your Brand Potential Without Boundaries

How do you protect your brand effectively as part of your business growth strategy? IP Strategist Ye Thu Aung shares on the different ways to protect your brand through the use of trade marks.

Managing Intangible Assets

Intangible Assets 101 for Startups

Why should startups be concerned about their intangible assets against all other competing priorities? IP Strategist Fu Zhikang discusses the importance of identifying and managing intangible assets as a startup.

Global Trends & Tech

Harnessing IP in Today’s Digital Economy

How do you place a value on intangible resources within your company? Head of Enterprise Engagement Ong Pei Wen shares on the value and impact of intangible assets on businesses today and the potential opportunities and risks associated with IP.

Managing Intangible Assets

Fight for Your Intangible Assets

How do you protect your most valuable resource and fight copycats who infringe your IP? IP Strategist Ye Thu Aung highlights the different considerations for business owners when making strategic decisions around IP protection or enforcement.