Why should startups be concerned about their intangible assets against all other competing priorities? IP Strategist Fu Zhikang discusses the importance of identifying and managing intangible assets as a startup.

How do you place a value on intangible resources within your company? Head of Enterprise Engagement Ong Pei Wen shares on the value and impact of intangible assets on businesses today and the potential opportunities and risks associated with IP.

How do you protect your most valuable resource and fight copycats who infringe your IP? IP Strategist Ye Thu Aung highlights the different considerations for business owners when making strategic decisions around IP protection or enforcement.