Adapt. Transform. Innovate. Digitalise. SMEs must __________ to be competitive in our new economy. Fill in the blank with any of the words above and you get a headline that is too often seen in the news. Much ink has been spilt by the media on how business models and paradigms must change in order for companies to remain relevant in the face of rapid technological advancements and increasing global connectivity. Much less has been written on how exactly SMEs can transform their business.