Articles
Enhance Evolving Tech-Business With An Enduring Brand
Managing Intangible Assets | Global Trends & Tech
Enhance Evolving Tech-Business With An Enduring Brand
If you are running a tech business, which intangible asset is the most important, your technology, brand, data, or network of business relationships? In the first instance, one might immediately perceive the technology to be of greatest importance, since it is the most basic aspect which the business is built upon.
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Reimagine Your Business with IP
Managing Intangible Assets | Global Trends & Tech | Insider Perspective
Reimagine Your Business with IP
Adapt. Transform. Innovate. Digitalise. SMEs must __________ to be competitive in our new economy. Fill in the blank with any of the words above and you get a headline that is too often seen in the news.
IP Management Strategies for Water Startups: A Webinar
Managing Intangible Assets | Insider Perspective
IP Management Strategies for Water Startups: A Webinar
Hear from our IP Strategist Fu Zhikang on how water startups can leverage their intangible assets (IA) and intellectual property (IP) to succeed in collaboration and licensing negotiations, and drive business growth and expansion.
From Pulling Data To Pushing Borders
Global Trends & Tech | Insider Perspective
From Pulling Data To Pushing Borders
Understanding data well opens new business opportunities. IP Strategist Alrik Tan illustrates how companies like WeChat and Nintendo uses data to push boundaries and grow new markets.
Intellectual Property Rights And The Virtual World
Global Trends & Tech
Intellectual Property Rights And The Virtual World
How does IP work in the virtual world? IP Strategist Mark Cheng talks about the use of IP in virtual reality (VR) and the potential opportunities and pitfalls.
Unleash Your Brand Potential Without Boundaries
Managing Intangible Assets
Unleash Your Brand Potential Without Boundaries
How do you protect your brand effectively as part of your business growth strategy? IP Strategist Ye Thu Aung shares on the different ways to protect your brand through the use of trade marks.
Intangible Assets 101 for Startups
Managing Intangible Assets
Intangible Assets 101 for Startups
Why should startups be concerned about their intangible assets against all other competing priorities? IP Strategist Fu Zhikang discusses the importance of identifying and managing intangible assets as a startup.
Harnessing IP in Today’s Digital Economy
Global Trends & Tech
Harnessing IP in Today’s Digital Economy
How do you place a value on intangible resources within your company? Head of Enterprise Engagement Ong Pei Wen shares on the value and impact of intangible assets on businesses today and the potential opportunities and risks associated with IP.
Fight for Your Intangible Assets
Managing Intangible Assets
Fight for Your Intangible Assets
How do you protect your most valuable resource and fight copycats who infringe your IP? IP Strategist Ye Thu Aung highlights the different considerations for business owners when making strategic decisions around IP protection or enforcement.