For the last few years, it’s been a common refrain that the pace of change has been accelerating. Then along comes something like Covid-19 and reminds us that there’s “change” and then there’s “CHANGE”. What we are facing now is REAL change. Change that will have long-lasting and deep implications for us all.
If we look specifically at the world we inhabit – business – the changes will be huge. Business models will be made and broken. Some companies will thrive, many will survive, and an unfortunate number will fail. The ability to respond to this change is going to be a key factor in determining which group you end up in. As the quote attributed to Darwin goes: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Intangible assets enable a business to change more rapidly. They are by definition light, mobile and scalable. That’s what enables their a) flexibility and b) drives their growth. This flexibility allows you to survive the storm and the growth enables you to accelerate when we come out the other end of this dark tunnel.
As was outlined in our recent webinar, your intangible assets can enable you to take advantage of new opportunities and, by understanding the assets that you have, to mitigate risk. The key take-outs we’d like you to remember to include:
In short, now is the time to rethink your business and re-imagine your future.
This article is written by EverEdge Global.
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