IPM Business Guide: Building A Strong Brand

IPM Business Guide: Building A Strong Brand

Brands are much more than marks of origin. They deliver your product or service promise, encompassing your personality and values. Read the full guide to find out how to create a strong brand and build and maintain protection for it.

  • What makes a brand valuable
  • How to create a strong brand
  • How you can keep your brand well protected

 

Check out how local menswear label—Benjamin Barker used intangible assets and IP to make a mark in their industry.

Benjamin Barker

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Posted on: 7 May 2020
IPOS International
IPOS International