Case Studies
This cleaning solutions company worked with IPOS International to uncover its intangible assets, protect its recent innovation, and safeguard its competitive edge.
Even after you have created a successful brand, it can take some time and experimentation to work out how best to use it. Shirt and suit brand Benjamin Barker has refined its brand presentation and promise through continuous experimentation and customer feedback.
There is a range of occasions when licensing your IP to someone else (called ‘licensing-out’) can be beneficial. It can provide a means for the IP owner (the “licensor”) to make their IP work harder by providing another organisation with access to it.

National Skin Centre (NSC) of Singapore realised these benefits by concluding a licence agreement with an experienced partner, Good Pharma Dermatology (GPD), for an anti-itch cream for eczema sufferers.
Licensing and franchising are highly effective ways to monetise IP. They can be used in tandem, provided that effective controls are in place to protect your assets and brand values. Both these approaches can even be combined with running your operations, as the rapid growth of Singapore’s I Can Read programme demonstrates.
Many different IP-related transactions can have tax implications—from buying and selling businesses to moving assets around within companies. As Chris Huang formerly from Colin Ng and Partners (CNP) explains, the key is not to let tax drive business decisions but to inform them, and avoid unpleasant surprises
Tax rules concerning intellectual property (IP) investments, and the level of deductions that can be claimed, have been changed and updated in recent years. EY Asean International Tax Services Leader, Chester Wee, summarises how companies should access existing tax perks to help optimise their tax positions.
Patenting is often the best way to protect an invention. However, it takes time and money to assemble a portfolio of granted patents that can facilitate and safeguard international expansion. KaHa, a homegrown end-to-end Smart Wearables IoT platform company, is using Singapore’s tax deductions on IP investment to help make this protection more affordable.
3-D printing is currently one of the ‘hottest’ areas of technology. In such a fast-moving and highly competitive market, making sure that your inventions are properly protected is essential to give investors confidence that you can commercialise them successfully, as Structo’s experience demonstrates.
Commercialising a new technology is an expensive and potentially risky business. Typically, it will need to be financed using equity (sale of shares) rather than debt (such as bank borrowing). 2D Materials, an NUS spin-out, shares its experiences in presenting its IP to investors.
When enterprises need to raise money to bring their ideas to market, the ability to quantify and communicate the value of their intellectual property is an important negotiating aid. This is even more important for companies that are yet to generate significant revenue streams, as OTSAW’s experience demonstrates.
A company website is its digital “shop window” and intrinsically linked to business success. However, what can a business do in terms of loss of sales and hard-earned reputation if a competitor copies its website (in whole or in part)? It is important for a business to understand what intellectual property rights (IPR) exist in a website, and what IPR can be used to tackle infringers - registered IPR(s), such as patents are not the only rights that can be enforced. igloohome shares their experience of monitoring and tackling copycats and what to do to quickly address such before a loss of goodwill or revenue.
Registering IP rights is viewed by many start-ups as a costly business, and many are tempted to ‘put it off’. However, going public with your idea or product can be detrimental if someone steals your idea before you have protected it. Hegen’s experiences demonstrate how important it is for young companies to protect their IP so that they can take action against copycats.
One of the biggest challenges businesses face when innovating is to make sure that their ideas are original—something PatSnap’s services can help them to determine. As well as providing the data needed to help others stay out of trouble, the company’s own strategies in dealing with imitators and adapting its branding provide insights into effective IP risk management.
The easiest way to innovate is to incrementally improve an existing product or service. However, what if your industry is changing so fast, that unless something radical or disruptive is being done, your business might be unsustainable or made redundant? Moreover, even with newly developed innovations, how could you go about protecting them from being infringed upon?
By actively innovating in-house and via collaborations with academic and industrial partners to produce new products and services, local technical glass manufacturer is able to expand their company’s portfolio and strengthening its future revenue streams.
Franchisees often have to rely on other companies to provide and protect all the IP rights they need to trade successfully – but one well-known Singapore franchise has decided to take a different path to grow and diversify its business.
Franchisees often have to rely on other companies to provide and protect all the IP rights they need to trade successfully – but one well-known Singapore franchise has decided to take a different path to grow and diversify its business.
Like many other firms in Singapore, Mr Joseph Lum, Managing Director NSP Tech, has a background in contract manufacturing for multinational corporations. Now, he runs an IP-led, product-based business.
Given the intense global competition in the payment and fintech space, patenting a software solution for payment was never likely to be a straightforward process.
As a life sciences company that recently became listed on the Stock Exchange, it was important for all of its IP to be disclosed and explained, as part of the prospectus for investors. This awareness of the company’s asset value is also very important in internal decision-making and strategy development.
Having spotted a gap in the market to service hairdressers and hair salons using technology, but without the technical resources to meet the industry’s needs, in-licensing of technology helps a local startup to get the innovation to market quickly and capitalise on first mover advantage.
Despite being a startup, Dynaoptics is aware from the start that the company’s IP strategy would be crucial to its future success.
Having undergone a restructure of its group and business units, with a review of its IP at its heart, the restructure resulted in a company rebrand to reflect this company's growth from an electrical repair shop in the 1940s to the integrated group of engineering companies it has become.
As an award-winning company using a technology and IP-driven strategy to transform its business and its industry, Concorde Security is now in the process of expanding its activities internationally, focusing on South East Asia, Europe and the USA.
The Chinese market for herbal medicine is expected to grow to US $160 billion by 2020. While a lot of money has been expended on investigating traditional medicines, the scientific evidence to understand the active components of these remedies remains a mystery, something which is going to change with ChemoPower’s technology.
First launched in Singapore in 2012, this ‘foodie friend’ app helps consumers discover hidden gems, whether it’s suggestions for a romantic meal out or the latest hawker sensation. With more than 3 million reviews now loaded, and a total of 5.5 million visits in 2016, this company has potential applications in any city area with a varied and vibrant food culture.
This biotechnology start-up has a mission that is easy to explain, but difficult to achieve: to take diagnostics, screening and monitoring out of the laboratory and into the point of care.
Intellectual property rights are often the key to sales and growth – and it’s not just about the money; it’s also about freedom, integrity and control. By actively collaborating with others based on a very pro-active approach to IP rights management, international expansion is just one of the many possibilities.