Pick up essential knowledge and skills to create and put into practice your brand protection strategy, to mitigate brand abuse and maximise the value your brand contributes to your business. In particular, this program will spotlight how you can safeguard your brand when doing business in China.

Join us at this half-day webinar to demystify the patent application process and to learn best practices when filing a patent application. Participants will learn to make sense of the patent application and its processes in Singapore and abroad, so that potential applicants may make better filing decisions, be in a better position to prepare some parts of a simple patent application, and form a more collaborative relationship with a patent attorney.

This course aims to impart the importance of Intellectual Property (IP) to enterprises. The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk.

Accelerate towards success with a better understanding of intellectual property law and how it can be applied to support and drive your business to achieve its business strategies and objectives.