This course aims to impart the importance of Intellectual Property (IP) to enterprises. The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk.

When charting research and development activities, do you verify if the technology already exists and if it is owned by others? Did you know that you can detect existing similar developments or inventions by simply conducting a prior art search? Learn to conduct patent searches step-by-step, through our one-day workshop. Discover effective search strategies, apply the use of syntax to increase efficiency, and learn how to identify relevant documents via publicly available databases.

Accelerate towards success with a better understanding of intellectual property law and how it can be applied to support and drive your business to achieve its business strategies and objectives.

The Advanced IP Management Programme is a week-long course focusing on the importance and strategic applications of IP management and how it intertwines with business strategies and growth.