Strategic Intellectual Property Management for Businesses

Understand the Importance of IP and Transform your Business with a Good Understanding of Intangible Assets, the Value and Risks associated with them in the New Economy.

SMEs are a critical pillar of Singapore’s economy. 99% of enterprises in Singapore are SMEs and contribute to 65% of all employment. With traditional businesses being disrupted by new technologies and business models, Singapore’s SMEs need to transform to stay relevant. However, the majority are not well placed to transform due to a weak understanding of intangible assets, as well as the value and risks associated with them in this new economy. 

This course aims to impart the importance of Intellectual Property (IP) to enterprises. The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk. 


Section 1: What are the intellectual property assets in your business?

Many companies are not familiar with IP despite owning them. This section aims to impart a basic understanding of IP and know-how to identify IP in their business. 

Section 2: Is your business exposed to unnecessary risks relating to IP?

Risks related to IP are prevalent in our global economy. Remaining ignorant of them exposes the business to unnecessary risks. This section aims to share common IP risks across various departments in a business, and best practices to mitigate these risks.

Section 3: Can my business uncover new opportunities with IP? 

The nature of IP makes it highly scalable and transferable. Good management of IP can unlock new revenue streams and opportunities for businesses. This section explores the various methods a business can commercialise its IP.



An online quiz will be conducted at the end of the course.


For more course information, view the SMU Academy - Strategic Intellectual Property Management for Businesses course page.

Event Info
27 Oct, 2022 - 27 Oct, 2022
09:00 am - 05:00 pm (SMU Academy - Strategic Intellectual Property Management for Businesses)
Online Live Stream
Register Now

Panelist Info

Mr Eric Khoo
Deputy Director, Global Engagement, Business Development

Eric heads the Global Engagement at IPOS International, a wholly-owned subsidiary of the Intellectual Property Office of Singapore. Eric oversees the expansion of IPOS International into key global markets, providing advisory and solutions to private enterprises and governments on intellectual property (IP) creation, commercialisation and management.

Prior to IPOS International, Eric led the IP and Science Solution Consulting team (Southeast Asia) at Clarivate Analytics, advising clients on their IP challenges in R&D innovation and commercialisation. He also represented the media conglomerate in high-level industry conferences and exhibitions and engaged key opinion leaders in research discovery and IP related sectors. In his time with Hewlett Packard, Eric handled IP portfolio management and technology licensing, with a focus on strategic analyses of major technology companies to identify cross-licensing opportunities, uncover patent acquisition targets and convert IP assets for sale.

Eric holds a Bachelor of Engineering from Nanyang Technological University and a Graduate Certificate in Intellectual Property from IP Academy in collaboration with the National University of Singapore. He is also a qualified Project Management professional and a certified WSQ ACLP trainer.

Mr Fu Zhikang

Zhikang is an Intellectual Property Strategist with IPOS International and has led significant projects across diverse industries such as advanced manufacturing, biomedical, healthcare and green technology. 

Zhikang has advised a variety of companies from small to medium enterprises to large local enterprises and public agencies on IP issues at various stages of innovation. He specialises in helping businesses to solidify their business plans, articulate the value of their intangible assets and anchor their most strategic business decisions. He provides clear direction and strategy on IP issues that enable companies to scale up and mitigate risks relating to their intangible assets. While providing businesses with the right IP knowledge, he reviews and structures their IP management policies, rights and frameworks. He works closely with enterprises to create a strong competitive edge by leveraging their intangible assets to reap maximum return.

Prior to joining IPOS International, Zhikang was seconded to the National Research Foundation, where he managed two national-level funding schemes to boost Singapore’s innovation ecosystem through impactful research translation and enterprise capability building. Before this appointment, Zhikang was central in developing IP capability, and patent services and products across ASEAN at IPOS. Representing Singapore, he worked closely with ASEAN IP offices on their first regional patent work-sharing programme to accelerate patent applications online. He established another first in assisting Cambodia to re-register granted Singapore patents in Cambodia. Prior to IPOS, Zhikang was part of A*STAR’s team in charge of developing and commercialising Artificial Cell Membranes as a drug discovery platform. The project culminated in the successful spinoff of ACM Biolabs, operational since 2013.