IPOS International and the Singapore University of Social Science (SUSS) will jointly offer full complimentary access to a nine-hour online training course on leveraging a company’s intellectual property (IP) assets for business growth, from 13 April 2020 to 4 May 2020, which coincides with Singapore’s COVID-19 ‘Circuit Breaker’ period.
The course – Intellectual Property (IP) Essentials for Business Strategy – highlights the growing importance of IP and intangible assets (IA) as strategic business assets for any enterprise. The course deals with fundamentals of businesses including brands, technologies, design, creations and data, among others.
Dr Ming Tan, Managing Director, IPOS International, said:
“In times of uncertainty, all businesses need to navigate business risks and sharpen their competitive edge. At IPOS International, we believe in the tremendous potential for IP and IA to deliver economic and social benefit. We invite everyone to learn how to recognise and manage these assets to boost business growth and resilience, so that we are poised for success when the global economy emerges from the COVID-19 situation.”
Associate Professor Lee Wee Leong, Director, Online Learning, at the SUSS, said:
“SUSS is proud to support the pursuit of continual learning by offering both exciting and market-relevant content as well as harnessing technology to deliver knowledge to an ever-changing demography of users. SUSS prides itself in being at the forefront of e-learning, by partnering with institutions like IPOS International to combine both aspects, and present educational content that is adaptive, relevant, effective and forward-thinking. SUSS is honoured to have this opportunity to do our part and share our expertise with the society, especially in this challenging period.”
The course, designed for current and aspiring entrepreneurs and business owners, will help participants identify the IP and IA that create value for their business. The course provides foundational knowledge in IP management and law to help business owners protect and manage what makes them unique. Participants will engage in practical, applied learning through real-world case studies and quizzes.
The course is part of IPOS International’s e-learning initiatives to make IP and IA education more accessible to a wider audience, particularly for a generation where digital learning platforms are gaining acceptance.
Interested participants may sign up for the programme any time within the complimentary access period via this link https://iposinternational.com/covid19ipasuss/
About the Singapore University of Social Sciences
SUSS is a university with a rich heritage in providing lifelong, learner-centric and industry-relevant education. Our mission is to champion lifelong education to develop future thinkers and leaders to their fullest potential through our 3H’s education philosophy – ‘Head’ for professional competency with applied knowledge, ‘Heart’ for social awareness of the needs of the society, and ‘Habit’ for passion towards lifelong learning.
We offer more than 70 undergraduate and graduate programmes, available in full- and part-time study modes which are flexible, modular and multi-faceted in learning experience to cater to both fresh school leavers and adult learners. We also launched a broad range of continuing education and training modular courses for the professional skills and knowledge upgrading of our workforce.
Our programmes and courses are made available through our five schools:
To date, over 30,000 graduates have chosen SUSS as their university of choice. Each year, about 15,000 students are pursuing their full- and part-time studies with us.
From 1 April 2019, the Institute for Adult Learning (IAL) became an autonomous institute of SUSS. Both entities enable a synergistic collaboration as IAL brings to SUSS its expertise and experience in adult learning and Continuing Education and Training (CET), while SUSS provides an ecosystem of resources and experts rooted in academic rigour.
For more information on SUSS, please visit www.suss.edu.sg.
About IPOS International
IPOS International is a wholly owned subsidiary of the Intellectual Property Office of Singapore (IPOS). As the expertise and enterprise engagement arm of IPOS, our focus is on helping enterprises and industries use IP and intangible assets for business growth. Through IP strategy and management, patent search and analysis, and IP education and training, we work closely with public and private enterprises to support them through their innovation journey. More information on IPOS International can be found at www.iposinternational.com.
The Intellectual Property Office of Singapore (IPOS) is a government agency under the Ministry of Law. Its mission is to use its intellectual property (IP) expertise and networks to drive Singapore’s future growth, and build Singapore into a hub where innovative enterprises use IP and intangible assets to grow. More information on IPOS can be found at www.ipos.gov.sg.
For media queries and interviews, please contact:
Rachel Tan | +65 9271 1908 | [email protected]
Gracie Xiang | +65 6705 2367 | [email protected]
Benjamin Tan | +65 6331 6560 | [email protected]
Singapore University of Social Sciences
Varlerie Ng | +65 9338 7411 | [email protected]
Tian Zhiyuan | +65 9877 0832 | [email protected]Download Media Release