For many businesses, expanding globally is both an exciting yet scary affair. How you expand can be the ultimate test of your intangible assets (IA) and intellectual property (IP) strategy. Even if you are relatively successful in your local market, the same strategies may not work overseas given each country’s different "rules of engagement".

Watch this IP Expert Series Bootcamp – Leveraging Your Intangible Assets for Global Success webinar where Low Jin Wei, IP Strategist, Client Lead (IPOS International) and Tyler Capson, Managing Director (EverEdge) share how to get your IP/IA in shape for going global by:

• Mapping your intangible asset strategy to key business objectives
• Getting your intangible assets/IP ready for the global market
• Planning strategies for successful overseas intangible assets/IP deployment

This webinar is held in association with IP Week @ SG 2021 and part of our IP Expert Series webinars where IP experts share actionable tips on IP and intangible asset management.

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