Managing Intangible Assets | Global Trends & Tech | Insider Perspective
Growing Your Business While Embracing CSR – A Razer Case Study
Many of us are familiar with Razer Inc. (“Razer”) as one of the top global gaming hardware companies. During this COVID-19 crisis, Razer moved out of the gaming space to help Singapore and South East Asia combat the virus by manufacturing and distributing surgical masks. This is, without a doubt, an excellent display of corporate social responsibility (“CSR”) by a local company for its home country.
However, as a business, did Razer benefit from its CSR activities? And how was it able to pivot into mask manufacturing? Let us examine this from the perspective of intangible assets.