Articles - Managing Intangible Assets
IP and Design: Your intellectual property journey
Intangible Assets | Managing Intangible Assets
IP and Design: Your intellectual property journey
Do you work in design? In this infographic, learn why intellectual property is important in design and how you can protect it. Created with DesignSingapore, this is the first of a three part series of infographics on IP and design.
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Rethink Your Business And Reimagine Your Future
Managing Intangible Assets
Rethink Your Business And Reimagine Your Future
For the last few years, it’s been a common refrain that the pace of change has been accelerating. Then along comes something like Covid-19 and reminds us that there’s “change” and then there’s “CHANGE”. What we are facing now is REAL change. Change that will have long-lasting and deep implications for us all. If we look specifically at the world we inhabit – business – the changes will be huge. Business models will be made and broken. Some companies will thrive, many will survive, and an unfortunate number will fail. The ability to respond to this change is going to be a key factor in determining which group you end up in. As the quote attributed to Darwin goes: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Growing Your Business While Embracing CSR – A Razer Case Study
Managing Intangible Assets | Global Trends & Tech | Insider Perspective
Growing Your Business While Embracing CSR – A Razer Case Study
Many of us are familiar with Razer Inc. (“Razer”) as one of the top global gaming hardware companies. During this COVID-19 crisis, Razer moved out of the gaming space to help Singapore and South East Asia combat the virus by manufacturing and distributing surgical masks. This is, without a doubt, an excellent display of corporate social responsibility (“CSR”) by a local company for its home country. However, as a business, did Razer benefit from its CSR activities? And how was it able to pivot into mask manufacturing? Let us examine this from the perspective of intangible assets.
Enhance Evolving Tech-Business With An Enduring Brand
Managing Intangible Assets | Global Trends & Tech
Enhance Evolving Tech-Business With An Enduring Brand
If you are running a tech business, which intangible asset is the most important, your technology, brand, data, or network of business relationships? In the first instance, one might immediately perceive the technology to be of greatest importance, since it is the most basic aspect which the business is built upon.
Reimagine Your Business with IP
Managing Intangible Assets | Global Trends & Tech | Insider Perspective
Reimagine Your Business with IP
Adapt. Transform. Innovate. Digitalise. SMEs must __________ to be competitive in our new economy. Fill in the blank with any of the words above and you get a headline that is too often seen in the news.
IP Management Strategies for Water Startups: A Webinar
Managing Intangible Assets | Insider Perspective
IP Management Strategies for Water Startups: A Webinar
Hear from our IP Strategist Fu Zhikang on how water startups can leverage their intangible assets (IA) and intellectual property (IP) to succeed in collaboration and licensing negotiations, and drive business growth and expansion.
Unleash Your Brand Potential Without Boundaries
Managing Intangible Assets
Unleash Your Brand Potential Without Boundaries
How do you protect your brand effectively as part of your business growth strategy? IP Strategist Ye Thu Aung shares on the different ways to protect your brand through the use of trade marks.
Intangible Assets 101 for Startups
Managing Intangible Assets
Intangible Assets 101 for Startups
Why should startups be concerned about their intangible assets against all other competing priorities? IP Strategist Fu Zhikang discusses the importance of identifying and managing intangible assets as a startup.
Fight for Your Intangible Assets
Managing Intangible Assets
Fight for Your Intangible Assets
How do you protect your most valuable resource and fight copycats who infringe your IP? IP Strategist Ye Thu Aung highlights the different considerations for business owners when making strategic decisions around IP protection or enforcement.