Building strategies around a business idea, product or service is something all entrepreneurs and business owners are good at. Knowing how to fit intellectual property (IP) and intangible assets (IA) into these strategies to grow may not come as easily. How does one build a strong growth strategy with IP and IA? Why does it matter?
Get your answers at our upcoming IP Expert Series webinar where Senior IP Strategist, Fu Zhikang shares:
- Why intangible assets are valuable to businesses
- How to identify key intangible assets with the MAD GrowthTM framework in 30 mins
- How to increase business impact with good intangible assets management
This webinar is the 2nd webinar under our IP Expert Series where IP experts share actionable tips on IP and intangible assets management. It is also held in association with IP Week @ SG 2021.