Webinars

IP Expert Series – Achieving MAD GrowthTM with Intangible Assets

Date & Time
29 July 2021 (Mon) 3:00pm - 4:00pm (+8 GMT)
Type
Complimentary

Webinar Synopsis

Building strategies around a business idea, product or service is something all entrepreneurs and business owners are good at. Knowing how to fit intellectual property (IP) and intangible assets (IA) into these strategies to grow may not come as easily. How does one build a strong growth strategy with IP and IA? Why does it matter?

Get your answers at our upcoming IP Expert Series webinar where Senior IP Strategist, Fu Zhikang shares:

  • Why intangible assets are valuable to businesses
  • How to identify key intangible assets with the MAD GrowthTM framework in 30 mins
  • How to increase business impact with good intangible assets management

Register: https://bit.ly/3qk1S8I

This webinar is the 2nd webinar under our IP Expert Series where IP experts share actionable tips on IP and intangible assets management. It is also held in association with IP Week @ SG 2021.

Webinar Schedule

Date
29 Jul, 2021
time
3.00pm - 4.00pm (+8 GMT)
venue
Online

Speakers

Mr Fu Zhikang
Senior IP Strategist
IPOS International
Ms Ong Pei Wen (Host/Moderator)
Head, Enterprise Engagement
IPOS International

Fees

Complimentary

Contact

Peter Oh