Understand the importance of Intellectual Property (IP) and transform your business with a good understanding of intangible assets (IA), the value and risks associated with them in the new economy
SMEs are a critical pillar of Singapore’s economy. 99% of enterprises in Singapore are SMEs and contribute to 65% of all employment. With traditional businesses being disrupted by new technologies and business models, Singapore’s SMEs need to transform to stay relevant. However, the majority are not well placed to transform due to a weak understanding of IA, as well as the value and risks associated with them in this new economy.
This course aims to impart the importance of IP to enterprises. The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk.
Contact: Ms Fanny Koh
+65 6330 8686
Section 1: What are the intellectual property assets in your business?
Many companies are not familiar with IP despite owning them. This section aims to impart a basic understanding of IP and know-how to identify IP in their business.
Section 2: Is your business exposed to unnecessary risks relating to IP?
Risks related to IP are prevalent in our global economy. Remaining ignorant of them exposes the business to unnecessary risks. This section aims to share common IP risks across various departments in a business, and best practices to mitigate these risks.
Section 3: Can my business uncover new opportunities with IP?
The nature of IP makes it highly scalable and transferable. Good management of IP can unlock new revenue streams and opportunities for businesses. This section explores the various methods a business can commercialise its IP.
An online quiz will be conducted at the end of the course.
Eric Khoo heads the Global Engagement at IPOS International, a wholly owned subsidiary of the Intellectual Property Office of Singapore. Eric oversees the expansion of IPOS International into key global markets, providing advisory and solutions to private enterprises and governments on intellectual property (IP) creation, commercialisation and management.
Prior to IPOS International, Eric led the IP and Science Solution Consulting team (Southeast Asia) at Clarivate Analytics, advising clients on their IP challenges in R&D innovation and commercialisation. He also represented the media conglomerate in high level industry conferences and exhibitions and engaged key opinion leaders in research discovery and IP related sectors. In his time with Hewlett Packard, Eric handled IP portfolio management and technology licensing, with a focus on strategic analyses of major technology companies to identify cross licensing opportunities, uncover patent acquisition targets and convert IP assets for sale.
Eric holds a Bachelor of Engineering from Nanyang Technological University and Graduate Certificate in Intellectual Property from IP Academy in collaboration with the National University of Singapore. He is also a qualified Project Management professional and a certified WSQ ACLP trainer.
Dr Lu Liru has years of experience in patent search and examination in the general field of InfoCommunications. She has rich experience in commercial searches, such as invalidity search and novelty search. She also serves as a mentor and trainer for new examiners.
Before joining IPOS International, she held the position of Senior Algorithm Engineer at Huawei Technologies and served as a Research Scientist at the National Institute of Information and Communications Technology, Japan. She was actively involved in IEEE Standardization activities in 802.11, 802.15, and 802.16 working groups and task groups, and she is an inventor of four JP patents. Additionally, she served as an advisor to the IEEE Library Advisory Council from 2016-2017 and as the Chairperson of IEEE Women in Engineering Singapore from 2017 to 2018. Furthermore, she has contributed as a session chair for several renowned conferences in past years.
She holds a B.E. (Hons.) degree in electrical and communications engineering from Harbin Institute of Technology, China; a Ph.D. degree in communications engineering from Nanyang Technological University, Singapore; and a Master of IP and Innovation Management (IP Management) from Singapore University of Social Sciences.
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Singapore Citizens below 40 years old/Permanent Residents |
Singapore Citizens aged 40 and above |
International Participants |
SELF-SPONSORED |
$327 (After SSG Funding 70%) |
$127 (After SSG Funding 70% |
$1,090 (No Funding) |
SME-SPONSORED |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
$1,090 (No Funding) |
NON |
$327 (After SSG Funding 70%) |
$127 (After SSG Funding 70% |
$1,090 (No Funding) |
All prices include 9% GST
For SEP funding, individuals must be self-employed at the point of application and your main source of income is and has been from self-employment with positive Net Trade Income. Click here for more details.
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement.
SMU Academy has to be informed on the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice. Click here for more details.
Note: Most claims will be approved within a day. Upon approval, please submit your approved SkillsFuture Claim ID and Claim Amount to accts_bm_smua@smu.edu.sg.
For all other enquiries regarding SkillsFuture Claim prior submission to SkillsFuture portal, please email to: bm_smua@smu.edu.sg.
* Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name
With effect from 1 July 2020, applicants who wish to apply for the WTS Scheme may refer to the WSS Scheme instead. Click here for more details.
Please click here for more information on ETSS.
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)