Intangible Assets (IA) and Intellectual Property (IP) are your company’s most valuable assets. Global IA value stands at an all-time high of more than US$65 trillion, surpassing the value of tangible assets.1 This trend applies to Singapore. However, although 45% of local SMEs have engaged in IA/IP commercialisation activities, the majority of SMEs do not have IA/IP management functions in Singapore.2
Managing IA/IP is key to the success of these commercialisation activities and growing corporate value. Key benefits of effective IA/IP management include:
Accelerated business expansion and shortened time to market
Sharper investment decisions
Sustained competitive advantages and business goodwill
Mitigation of business risks and protection from competition
[1] SIPS 2030 report
[2] Singapore IP Survey
Effective IA/IP management is beneficial for all businesses. However, IA/IP management is particularly critical for companies that plan to, or are currently doing the following:
Expand into new geographical markets
Launch new products and services
Invest in innovation and R&D
Enter new partnerships, such as joint ventures, business partnerships, and co-development arrangements
Raise capital
Get a deep understanding of your IA by learning about:
Identify: Key IA/IP that drives and supports your company’s differentiators. Strengths and weaknesses of the company’s IA/IP and in its management of these assets. Resulting business opportunities and risks.
Create an action plan to improve your IA management and align it to your strategic business plans.