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Strategic Intellectual Property Management for Businesses

Understand the importance of IP and transform your business with a good understanding of intangible assets, the value and risks associated with them in the new economy.

SMEs are a critical pillar of Singapore’s economy. 99% of enterprises in Singapore are SMEs and contribute to 65% of all employment. With traditional businesses being disrupted by new technologies and business models, Singapore’s SMEs need to transform to stay relevant. However, the majority are not well placed to transform due to a weak understanding of intangible assets, as well as the value and risks associated with them in this new economy. 

This course aims to impart the importance of Intellectual Property (IP) to enterprises. The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk. 

 
Programme Information
SMU Academy - Strategic Intellectual Property Management for Businesses
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Learning Objectives

Understand what is IP
Understand the importance of IP to their organization
Identify IP within their origination
Identify the risk relevant to IP in various departments
Understand the consequences of these risks
Understand how to manage these risks
Understand the common methods of commercialising IP
Practical case studies of how other companies have commercialised IP

Who Should Attend

Small and Medium Enterprises (SMEs)/ Large Local Enterprises (LLEs)
PME – Middle Management
Head of Departments (HODs)
Enterprises’ Owners
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Topics/Structure

Section 1: What are the intellectual property assets in your business?

Many companies are not familiar with IP despite owning them. This section aims to impart a basic understanding of IP and know-how to identify IP in their business. 
 

Section 2: Is your business exposed to unnecessary risks relating to IP?

Risks related to IP are prevalent in our global economy. Remaining ignorant of them exposes the business to unnecessary risks. This section aims to share common IP risks across various departments in a business, and best practices to mitigate these risks.
 

Section 3: Can my business uncover new opportunities with IP? 

The nature of IP makes it highly scalable and transferable. Good management of IP can unlock new revenue streams and opportunities for businesses. This section explores the various methods a business can commercialise its IP.

 

Assessment

An online quiz will be conducted at the end of the course.

 

TBC
SMU Academy - Strategic Intellectual Property Management for Businesses
TBC
IPOS INTERNATIONAL
Mr Eric Khoo
Deputy Director, Global Engagement, Business Development

Eric heads the Global Engagement at IPOS International, a wholly-owned subsidiary of the Intellectual Property Office of Singapore. Eric oversees the expansion of IPOS International into key global markets, providing advisory and solutions to private enterprises and governments on intellectual property (IP) creation, commercialisation and management.

Prior to IPOS International, Eric led the IP and Science Solution Consulting team (Southeast Asia) at Clarivate Analytics, advising clients on their IP challenges in R&D innovation and commercialisation. He also represented the media conglomerate in high-level industry conferences and exhibitions and engaged key opinion leaders in research discovery and IP related sectors. In his time with Hewlett Packard, Eric handled IP portfolio management and technology licensing, with a focus on strategic analyses of major technology companies to identify cross-licensing opportunities, uncover patent acquisition targets and convert IP assets for sale.

Eric holds a Bachelor of Engineering from Nanyang Technological University and a Graduate Certificate in Intellectual Property from IP Academy in collaboration with the National University of Singapore. He is also a qualified Project Management professional and a certified WSQ ACLP trainer.

IPOS INTERNATIONAL
Mr Morgan Cao
Senior Assistant Director, International Engagement, IPOS Senior Assistant Director, Global Engagement, IPOS International Faculty, IP Academy, IPOS International

Morgan is Senior Assistant Director of Global Engagement at IPOS International. He brings his experience in transnational business expansion to his current role in helping enterprises and research institutes succeed through IP strategy, management and commercialisation.

Prior to joining IPOS International, Morgan led a regional IP solution sales team at Thomson Reuters / Clarivate Analytics, supporting clients throughout their innovation journey from discovery to commercialisation. During his professional career in China, Morgan practised law at a leading law firm and IP firm in Guangdong.

Morgan holds a Master of Laws from the Sun Yat-Sen University, a Bachelor of Pharmaceutical Science from the Xinjiang Medical University,  and has obtained the China National Legal Profession Qualification. He was also awarded the IP Management certification by the WIPO Academy and WSQ Advanced Certificate in Learning and Performance (WSQ ACLP).

Fees & Funding

 

Singapore Citizens below 40 years old/Permanent Residents

Singapore Citizens aged 40 and above

International Participants

SELF-SPONSORED

$321

$121

$1,070

SME-SPONSORED

$121

$121

$1,070

NON
SME-SPONSORED

$321

$121

$1,070

Self Employed Persons

For SEP funding, individuals must be self-employed at the point of application and your main source of income is and has been from self-employment with positive Net Trade Income. Click here for more details.

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement.

SMU Academy has to be informed on the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice.  Click here for more details.

Note: Most claims will be approved within a day. Upon approval, please submit your approved SkillsFuture Claim ID and Claim Amount to [email protected].

For all other enquiries regarding SkillsFuture Claim prior submission to SkillsFuture portal, please email to: [email protected].edu.sg.

* Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

Workfare Skills Support Scheme

With effect from 1 July 2020, applicants who wish to apply for the WTS Scheme may refer to the WSS Scheme instead. Click here for more details.

[Company Sponsored] Enhanced Training Support Scheme
  • Organisation must be registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than SGD100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
[Company Sponsored] Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to: