Global Trends & Tech | Insider Perspective
A Cure for Covid-19 – Patent Pending?
The recent COVID-19 pandemic has sparked a race in the biomedical industry to find effective COVID-19 treatments. Repurposed drugs where pre-existing drugs are used for new therapeutic uses like COVID-19 treatment is the current strategy of choice as these drugs provide significant reduction in development time and costs.
While enterprises dealing in repurposed drugs will experience great growth opportunities to meet the needs and demands of new customers and markets, they also face challenges of patent protection in having to prove the effectiveness of the new uses and fulfil the other patent requirements.
Managing Intangible Assets
Rethink Your Business And Reimagine Your Future
For the last few years, it’s been a common refrain that the pace of change has been accelerating. Then along comes something like Covid-19 and reminds us that there’s “change” and then there’s “CHANGE”. What we are facing now is REAL change. Change that will have long-lasting and deep implications for us all.
If we look specifically at the world we inhabit – business – the changes will be huge. Business models will be made and broken. Some companies will thrive, many will survive, and an unfortunate number will fail. The ability to respond to this change is going to be a key factor in determining which group you end up in. As the quote attributed to Darwin goes: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Managing Intangible Assets | Global Trends & Tech | Insider Perspective
Growing Your Business While Embracing CSR – A Razer Case Study
Many of us are familiar with Razer Inc. (“Razer”) as one of the top global gaming hardware companies. During this COVID-19 crisis, Razer moved out of the gaming space to help Singapore and South East Asia combat the virus by manufacturing and distributing surgical masks. This is, without a doubt, an excellent display of corporate social responsibility (“CSR”) by a local company for its home country.
However, as a business, did Razer benefit from its CSR activities? And how was it able to pivot into mask manufacturing? Let us examine this from the perspective of intangible assets.